TikTok has taken the world by storm. With more than 150 million users in the United States alone, it’s a social media platform full of opportunities for entrepreneurs. 

It’s why many adult content creators use the site to market their OnlyFans. Doing the same could help you grow your fan base and connect with more potential subscribers.

This guide will help you get started. Read on to learn how to promote OnlyFans on TikTok more effectively.

Why Should You Promote Your OnlyFans on Tiktok

One question to ask yourself when creating your OnlyFans marketing strategy is how to best spend your time. There are only so many hours in the day, and you want to get as much out of them as possible. TikTok, with its millions of users, is a social platform that can help you maximize your marketing efforts. We explore why that’s true below.

Overview of TikTok’s Audience and Content Format

TikTok is the number one most downloaded app in 40 countries. Users stay on it for an average of 1.5 hours daily. So how did it become so popular? There’s more than one answer to that, but one explanation is the app’s content format. 

It stands out from other social media platforms because of its focus on short, easily digestible videos. These short-form videos can be addictive and effectively keep people on the app, especially as the average attention span continues getting shorter.

But not everyone has hopped aboard the TikTok craze. TikTok’s popularity is much higher among people 35 and under in the United States. In fact, 40% of Gen Z prefers using apps like TikTok and Instagram as search engines over Google.

The Potential for Adult Content Promotion on TikTok

TikTok is a natural fit for adult content promotion. It’s a highly visual platform with integrated tools for marketing and a significant potential for viral content.

However, according to TikTok’s community guidelines, explicit content isn’t allowed on the platform. You also can’t post links to your OnlyFans page. That raises the question of how to promote OnlyFans on TikTok without getting banned.

The best way to do so is to include a Linktree in your TikTok bio. If you’re not familiar with Linktree, it is a site that bundles all of your social links under a single clickable link that’s safe to share on any social media site.

This is how it works in practice:

1. A member of your target audience sees one of your TikToks and visits your profile to find more.
2. They look at your bio to learn about you and notice your Linktree.
3. The user clicks on your Linktree and, from there, sees that you have an OnlyFans page.
4. They then click on your OnlyFans link and (hopefully) start paying to access your exclusive content.

You can increase how often this kind of interaction happens by dropping hints about your OnlyFans on TikTok without mentioning the site by name. 

For example, many models post TikToks with captions like “Spicy links in bio!” This kind of TikTok marketing strategy isn’t against the site’s terms of service, and savvy users will quickly understand what your hints mean.

How To Create Compelling Content for OnlyFans Promotion

TikTok is absolutely worth marketing yourself on, given its popularity and demographics. But you’ll need a good strategy to stand out from the competition, increase your following, and get more subscribers for your OnlyFans page. Here are some ideas to get you started as you work toward that goal.

Be On the Lookout for TikTok Trends and Challenges

One of the most effective ways to grow your following on TikTok is by participating in viral trends and challenges. These can be dances, skits, or any other type of content. The key is that there’s a repeatable format that people keep coming back to.

Hashtags associated with these movements can reach a massive audience across the world. They’re also incredibly popular with young people.

A recent survey found that 1 in 5 teens has participated in at least one TikTok challenge. That’s not who you’re targeting with your content, but it shows how popular this type of content is with the next generation.

As a creator working to market yourself, participating in these challenges is a must. If you can rank near the top of a trending hashtag, it could lead to thousands of new people finding your content. And even if only a small percentage subscribe to your OnlyFans page, it still could mean a significant increase in earnings.

Create Content That Shows Your Unique Offerings

Whether you’re participating in a TikTok challenge or posting a standalone clip, you need content that’s engaging enough to get people back to your profile. If your posts don’t catch people’s attention, they’re unlikely to find your OnlyFans.

So the question becomes how to make TikToks that get views. The answer lies in showing off your unique offerings.

One way to do that is by posting TikTok-friendly versions of your OnlyFans content on the platform. For example, if part of what you do is cosplay, you can share safe versions of those cosplays on TikTok and then direct people to your OnlyFans if they want to see more.

You can also show off unique aspects of your life, personality, or sense of humor. Some ideas include posting day-in-the-life TikToks, sharing funny experiences, or even filming skits.

There are many ways to hint that you have an OnlyFans, no matter what type of content you make. For example, you could talk about doing a photo shoot in a day-in-the-life TikTok or share something funny you’ve experienced as a model.

Use TikTok Features for Effective Promotion

Another important part of promoting yourself on TikTok is learning how to leverage the platform’s integrated marketing features to build your brand. Here are two examples.

Incorporate Duets and Collaborations for Increased Visibility

Duets is a TikTok feature that lets you post a side-by-side video with another creator. You could sing songs with a creator, act out skits together, or do emulations of a video, among other ideas. This feature can be a powerful tool for boosting your visibility on TikTok for two key reasons. 

First, when you do a duet with another creator, you appeal to that creator’s audience. Their viewers might stop to watch your duet or see if the original creator reposts your video. This can put your content in front of people who might not have found it otherwise.

Duets are also worth doing when they’re part of viral trends. They may be part of challenges or feature popular hashtags that can bring more people back to your profile. It’s essentially a form of collaboration with other creators that can potentially make you go viral.

But duets aren’t the only way to take advantage of an audience base that another creator built. You can also set up one-on-one collabs with other TikTok accounts. These involve filming videos with other creators and posting them on both of your accounts. An OnlyFans marketing agency can help you set these up.

Make Sure to Use the Trendiest Hashtags and TikTok Sounds

We’ve written a lot about hashtags already, but it’s worth reiterating how powerful they can be. The most popular TikTok hashtag is #FYP, which stands for “For You Page.” It had over 30 trillion lifetime views as of January 2023. That’s a staggering number that highlights the kind of reach you can have by using trendy TikTok hashtags effectively. You can also research OnlyFans hashtags to make sure you’re reaching active users who are interested in the kind of content creation you do.

TikTok Sounds is another tool that can get your content in front of a wider audience. These are audio files in TikTok’s sound library that people can feature in their videos. Sounds and songs from the library go viral routinely. If you use these popular sounds in your videos, the effect can be like using a trending hashtag. The content you share could have a much larger audience.

Make Your OnlyFans Promotion Easier With Bluresca

Promoting yourself on TikTok can be a very effective way to get more people interested in your OnlyFans. But you need the right strategy, content, and collaborations to really hit your targets.

At Bluresca, we make that easier to do. Our OnlyFans modeling agency can help you arrange collaborations with other models, market yourself on all popular social media platforms, and come up with OnlyFans promotion ideas that set you apart from the competition.

Whether you’re just getting started on OnlyFans or ready to take your existing page to the next level, we have the resources and expertise you need to make your goals happen.

But don’t take our word for it. Get in touch with us today for a free consultation to learn more about how we can help.